Locking in the Core is a structured, guided process led by a Growth Architect and supported by our AI platform. It is designed to efficiently extract, refine, and align the foundational elements that drive your growth engine.
The engagement consists of 3 to 5 working sessions, typically 60 to 90 minutes each.
The number and length of sessions depend on factors such as:
These are focused, high-value sessions designed to drive clarity, not just discussion.
Prior to each session, you will receive a short pre-work assignment in the form of a guided conversation with our AI platform.
These typically take 20 to 30 minutes and allow us to:
The more context we gather upfront, the more depth we can achieve during the engagement.
At the conclusion of the engagement, you will receive a set of detailed, strategic assets, all of which are also embedded within your Flywheel Blueprint inside our platform.
These include:
Plus any additional custom assets developed during the process.
These are not static documents. They are designed to be actively used across your awareness, engagement, and conversion efforts.
Most engagements are completed within 30 to 45 days, depending on scheduling and availability.
This timeline can be accelerated if:
Once the Core is defined, you can move into building the Flywheel Growth Engine across five gears:
Attract the right market by clearly shaping how the business shows up. The goal is not just attention, but relevant attention from ideal-fit customers.
Turn attention into aligned, high-quality conversations focused on real problems and outcomes.
Move the right opportunities to a decision with clarity and confidence, reducing friction and reliance on persuasion.
Deliver in a way that reinforces value, builds trust, and creates proof that feeds future growth.
Grow value from existing clients through retention, expansion, referrals, and advocacy, turning success into momentum.
Start with a conversation. Let's explore how Locking in the Core can transform how you show up, engage, and convert.